University of California Berkeley Career Guide - Flipbook - Page 15
Your Personal Brand
Social Media’s purpose is to:
Create Content
1. Gain An Audience
2. Create Content
3. Make Connections
Focusing on relevant content and trends will contribute
to both your social media presence and professional
growth. Use social media to engage in conversations
relevant to your industry interest and expand your
knowledge. Ask yourself:
“Have I linked my blog or portfolio to showcase
my skills?”
“Am I engaging in conversations or sharing content
related to my industry on social media?”
What message are you sending to
employers with your online
activity?
Gain An Audience
Make Connections
Your involvement on social media can contribute to
your online presence, so keep it clean. Ask yourself:
“Who is on the other end of my messages?”
“Is this how I want to present myself to the world?”
Once you have created your professional profile, contact
old and new connections. Your goal each day should
be to inspire others to connect with you and leverage
those connections with colleagues, friends, and family.
Networking could lead you to your next internship or job.
Google Yourself
What I Discovered:
What I Didn’t Like:
What I Liked:
Take Action:
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