University of California Berkeley Career Guide - Flipbook - Page 16
Social Media
@Threads
Personal Portfolios/Blogs
This microblogging feature of Instagram is a great way
to interact with people of similar professional interests
from across the globe. It is also increasingly becoming
a platform for organizations to post opportunities
they have available.
There are a variety of other tools that you can use
to develop your personal brand including blogs like
WordPress, Blogger, Weebly, Wix, Joomla and Medium to
name a few. Sharing sites such as slideshare.com, ISSUU,
and LinkedIn’s professional portfolio application. Consider
showcasing samples of your work to demonstrate your
capabilities. You can even incorporate this tool into a
Twitter account or a LinkedIn profile.
How to engage on Threads:
• Post your own content. Pose questions or
comment on something interesting going on in
your field. This can demonstrate your knowledge
and interest.
• Share about others’ posts. Repost or comment on
articles written about your field or reply to others’
comments. This shows you are engaged in the
field beyond the classroom.
• Follow organizations. Stay up to date on current
events and find career opportunities. Increase
your effectiveness by using a hashtag (e.g. #jobs
or #recruiting) to “follow” organizations or people
of interest.
LinkedIn
This professional networking site has grown to over 500
million registered members and provides you the opportunity to establish a professional online identity, participate
in conversations on relevant topics, and make connections
with professionals in your industry or career path. To get the
most out of this tool, write articles, follow employers, and
connect with people of interest to include alumni. You can
even use LinkedIn to search and apply for jobs.
5 Tips To Get the Most Out of Using LinkedIn
1. Appropriate Profile Picture: Users with a profile picture are 14 times more likely to be viewed than users without.
However, make sure that the picture is up-to-date and preferably in a working environment. A professional headand-shoulders picture is ideal. Stop by our office and use our Professional Photo Booth.
2. Develop Your Headline (Summary): Profiles with a summary are also more likely to get seen by users. Use this
space as a brief introduction to yourself and to summarize your experience and achievements. This is also a good
place to use keywords you want to be associated with. This will make your profile more prominent in search engine
results.
3. Complete Your Profile: Treat LinkedIn like your expanded resume. Include specific details of projects you have
worked, modules you have completed and targets you have reached. You can also publish videos, documents,
websites and other media. This will liven up your profile and show off your skills.
4. Build Professional Connections: LinkedIn is for professional networking and could help you find your next
opportunity. Connect with other alumni, interest groups and colleagues. All of these will make up your professional
network.
5. Publish Your Knowledge: Once your profile is complete you can showcase your knowledge and your professional
skills. LinkedIn allows you to publish posts, blogs and other content.
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